Capstone
Project
For my capstone project, I created an online vintage clothing business and showcased the process through a dynamic video presentation. The video documented my journey from the initial concept and sourcing of vintage pieces to building the brand and launching the online store. I integrated eye-catching visuals such as styled outfits, behind-the-scenes clips, and aesthetic branding elements to keep the content engaging and visually appealing. The goal was to tell a compelling story that not only highlighted the business development process but also captivated viewers and reflected the creative energy behind the brand.
Hatch Point
I launched a vintage clothing brand called Hatchpoint, with the main goal of promoting sustainability through fashion. The brand focuses on curating eco-friendly, handpicked vintage clothing packages and shipping them directly to Canadian citizens. By offering a convenient online experience, Hatchpoint helps customers save time, gas, and energy that would otherwise be spent traveling to physical thrift stores. This initiative not only supports a more sustainable lifestyle but also makes unique, stylish vintage pieces more accessible to people across Canada.